Porsche has officially jumped deeper into the sim racing world with a brand-new training and esports facility in Cologne, Germany. This isn’t a side project or a fan zone;  it’s a full-scale, high-end sim racing lab meant to blend virtual competition with real-world motorsport prep.

The place is decked out with top-tier hardware, pro-level rigs, and enough RGB to make a gaming PC jealous. And yes, it’s Porsche-branded from top to bottom. The goal? Turn esports racers into legit athletes, and give their factory drivers even more tools to stay sharp off the track.

Why This Matters

Porsche isn’t the first manufacturer to back sim racing, but they’re doing it with intent. This new Cologne facility is designed to host serious sim events, training sessions, and even hybrid testing between digital and physical drivers. It's clear they see sim racing as part of their long-term motorsport pipeline, not just marketing fluff.

It’s also a big win for European sim racers. If you’re in Germany or nearby, this could easily become a central hub for events, pro team training, and maybe even some public access days down the line.

What’s Inside?

• Multiple high-end sim rigs (likely using Porsche’s own partner hardware)
• Dedicated coaching and analytics stations
• Broadcast and event support infrastructure
• Driver lounge and prep areas

No full tech breakdown yet, but early photos show what looks like a mix of D-BOX motion, curved triple-screen setups, and direct drive gear...the works.

The Bigger Picture

Sim racing is growing, and moves like this prove it’s not just a lockdown trend. Manufacturers like Porsche are now treating esports like a real extension of their racing programs. They’ve already got the Porsche TAG Heuer Esports Supercup. Now they’ve got a home base for it.

It’s also a subtle flex on other OEMs. Porsche isn’t just sponsoring events....they’re building infrastructure. That says a lot about where they see the value going.

Final Thoughts

If you’re a sim racing fan, this is one of those moments where the virtual world starts to feel more legit. Porsche’s new Cologne facility is more than just a cool building, it’s a signal that sim racing isn’t going anywhere, and the big players are only getting more involved.

We’ll keep an eye out for public events, driver announcements, or footage from inside the space. If you’re local and manage to get in, drop us a DM, we want to see it.